Link Text / Anchor text should always try and be descriptive. A visitor should have some idea of what they are going to find on the end of that link and a search engine is no different. When linking within content (outside of main navigation), use a short 3 to 5 word descriptive phrase to link your most important pages. When a spider follows the link to your page it should have an understanding of the content and your title tag, h1, etc, etc on that page should mirror this.

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