Well…. this could be a very very long and in depth sub-section, but instead I will keep it brief and deal with the questions later. On your page you should try to have a healthy amount of descriptive, keyword rich content. Dont just rely on the title of the page and other factors already mentioned. You should aim to have your keywords in the content as frequently as you can, without it sounding robotic, or being un-natural to read. This is known as keyword density. All search engines differ in what is a good figure for keyword density, but all have a maximum so dont go over the top. Remember, this is where the ‘trial and error’ comes in.

DO NOT FORGET, CONTENT IS KING! YOUR CAN HAVE THE MOST EYE CATCHING WEBSITE, WITH ALL THE FEATURES YOU COULD DREAM OF, BUT IF THERE IS NO CONTENT OR THE CONTENT IS IRRELEVANT THEN YOU WILL NOT RANK OR GET MORE CUSTOMERS!

Another direct quote from google:

“Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search.”

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